Color
YVC Red
YVC Red is the college’s primary color. This color is the most recognizable color to the community and should be used in all designs.
YVC RED
PMS: 1807C
CMYK: 24,92,78,15
RGB: 169,52,57
Hex: #A93439
YVC Gold
YVC Gold is another of the college’s primary colors. This color is usually used in conjunction with the red and signifies YVC Yak pride.
YVC GOLD
PMS: 1235C
CMYK: 0,32,95,0
RGB: 255,184,28
Hex: #FFB819
Color variations and values
Both YVC red and gold have a highlight and shadow accent color associated with them. These colors can be used in conjunction with the main colors but are not considered primary colors and cannot replace the primary colors.
186C
PMS: 186C
CMYK: 12,100,92,3
RGB: 200,16,46
Hex: #C8102E
1807C
PMS: 1807C
CMYK: 24,92,78,15
RGB: 169,52,57
Hex: #A93439
7421C
PMS: 7421C
CMYK: 12,100,92,3
RGB: 200,16,46
Hex: #651C32
136C
PMS: 136C
CMYK: 0,28,86,0
RGB: 255,191,59
Hex: #FFBF3B
1235C
PMS: 1235C
CMYK: 0,32,95,0
RGB: 255,184,28
Hex: #FFB819
7551C
PMS: 7551C CMYK: 27,49,100,7 RGB: 182,127,0 Hex: #B47E00
Secondary colors
YVC GREEN PMS: 360C CMYK: 61,0,96,0 RGB: 108,192,74 Hex: #6CC04A
YVC LIGHT BLUE PMS: 297C CMYK: 52,5,3,0 RGB: 110,196,233 Hex: #6EC4E9
YVC DARK BLUE PMS: 307C CMYK: 100,50,19,2 RGB: 0,105,166 Hex: #0069A6
YVC PURPLE PMS: 7678C CMYK: 70,84,11,1 RGB: 107,71,142 Hex: #6B478E
Secondary color variations and values
PMS: 374C
CMYK: 26,0,73,0
RGB: 196,232,107
Hex: #C4E86B
PMS: 360C
CMYK: 61,0,96,0
RGB: 108,192,74
Hex: #6CC04A
PMS: 364C
CMYK: 73,33,100,19
RGB: 74,118,40
Hex: #4A7628
PMS: 299C
CMYK: 80,18,0,0
RGB: 0,161,223
Hex: #00A1DF
PMS: 307C
CMYK: 100,50,19,2
RGB: 0,105,166
Hex: #0069A6
PMS: 302C
CMYK: 100,74,40,32
RGB: 0,58,93
Hex: #003A5D
PMS: 528C
CMYK: 30,55,0,0
RGB:187,128,209
Hex: #BB80D1
PMS: 7678C
CMYK: 70,84,11,1
RGB: 107,71,142
Hex: #6B478E
PMS: 2695C
CMYK: 87,96,40,44
RGB: 47,26,69
Hex: #2F1A45
PMS: 3588 C
CMYK: 0,45,97,0
RGB: 255,148,37
Hex: #FF9425
PMS: 1585 C
CMYK: 0,66,99,0
RGB: 255,106,20
Hex: #FF6A14
PMS: 167C
CMYK: 0,73,100,15
RGB: 190,83,28
Hex: #BE531C
Using Color in Design
Colors need to be balanced proportionally within a project in order to keep our publications consistently recognized as coming from YVC and to support creative freedom. Publications designed for external audiences should incorporate each of these color elements.
Clean Space: Enough clean space should be set aside in every publication in order to keep the design from appearing cluttered or overly busy. Clean space is any section of the publication where no significant information or design is located. This can consist of pure white space, photographs, solid color, patterns or illustrations. When using a photograph or illustration as clean space, make sure to select elements which do not appear overly busy.
YVC Red: In order to support an immediate connection with the college, YVC Red must be present and prominent in the design. Under special circumstances, such as banners and tablecloths, there may be less red. Contact Community Relations for approval.
Black/Text: In general, approximately 20% of a designed piece should be black or text blocks. This value can be higher for documents that are more text based than design.
Secondary Colors: A small amount of the design should consist of YVC’s secondary or tertiary color palette. The use of secondary colors can help bring emphasis to important information within or near it.
*For suggestions about the proportion of each element to use in a specific project, please contact Community Relations.