Colors

Primary colors

YVC RED

PMS: 1807C
CMYK: 24,92,78,15
RGB: 169,52,57
Hex: #A93439

YVC GOLD

PMS: 1235C
CMYK: 0,32,95,0
RGB: 255,184,28
Hex: #FFB819

YVC’s red is the college’s primary color. This color is the most recognizable color to the community and should be used in all designs.

YVC’s gold is another of the college’s primary colors. This color is usually used in conjunction with the red and signifies YVC Yak pride.

Color variations and values

Both YVC red and gold have a highlight and shadow accent color associated with them. These colors can be used in conjunction with the main colors but are not considered primary colors and cannot replace the primary colors.

186C

PMS: 186C
CMYK: 12,100,92,3
RGB: 200,16,46
Hex: #C8102E
 

1807C

PMS: 1807C
CMYK: 24,92,78,15
RGB: 169,52,57
Hex: #A93439
 

7421C

PMS: 7421C
CMYK: 12,100,92,3
RGB: 200,16,46
Hex: #651C32
 

136C

PMS: 136C
CMYK: 0,28,86,0
RGB: 255,191,59
Hex: #FFBF3B
 

1235C

PMS: 1235C
CMYK: 0,32,95,0
RGB: 255,184,28
Hex: #FFB819
 

7551C

PMS: 7551C
CMYK: 27,49,100,7
RGB: 182,127,0
Hex: #B47E00
 

Secondary colors

YVC GREEN
PMS: 360C
CMYK: 61,0,96,0
RGB: 108,192,74
Hex: #6CC04A
YVC LIGHT BLUE
PMS: 297C
CMYK: 52,5,3,0
RGB: 110,196,233
Hex: #6EC4E9
YVC DARK BLUE
PMS: 307C
CMYK: 100,50,19,2
RGB: 0,105,166
Hex: #0069A6
YVC PURPLE
PMS: 7678C
CMYK: 70,84,11,1
RGB: 107,71,142
Hex: #6B478E

Secondary color variations and values

PMS: 374C
CMYK: 26,0,73,0
RGB: 196,232,107
Hex: #C4E86B

PMS: 360C
CMYK: 61,0,96,0
RGB: 108,192,74
Hex: #6CC04A

PMS: 364C
CMYK: 73,33,100,19
RGB: 74,118,40
Hex: #4A7628

PMS: 304C
CMYK: 37,0,7,0
RGB: 153,218,234
Hex: #99DAEA

PMS: 297C
CMYK: 52,5,3,0
RGB: 110,196,233
Hex: #6EC4E9

PMS: 7698C
CMYK: 78,47,32,6
RGB: 66,115,141
Hex: #41748D

PMS: 299C
CMYK: 80,18,0,0
RGB: 0,161,223
Hex: #00A1DF

PMS: 307C
CMYK: 100,50,19,2
RGB: 0,105,166
Hex: #0069A6

PMS: 302C
CMYK: 100,74,40,32
RGB: 0,58,93
Hex: #003A5D

PMS: 528C
CMYK: 30,55,0,0
RGB:187,128,209
Hex: #BB80D1

PMS: 7678C
CMYK: 70,84,11,1
RGB: 107,71,142
Hex: #6B478E

PMS: 2695C
CMYK: 87,96,40,44
RGB: 47,26,69
Hex: #2F1A45

Color balance

Colors need to be balanced proportionally within a project in order to keep our publications consistently recognized as YVC and to allow creative freedom to remain interesting.

Clean Space: about 50% of the publication should be clean space in order to keep the design from appearing cluttered or overly busy. Clean space is any section of the publication where no significant information or design is located. This can consist of pure white space, photographs, solid color, patterns, or illustrations. When using a photograph or illustration as clean space make sure to use elements which do not appear busy.

Black: about 20% of the publication should be black or text blocks. This value can be higher for documents that are more text based than design.

Red: at least 20% of the design has to be YVC red. In order to remain instantly recognizable this color has to be present and prominent in the design. Under special circumstances, such as banners and tablecloths, there may be less red. Contact Community Relations for approval.

Secondary: about 15% of the design should consist of a secondary color to bring emphasis to important information within it or near it. Use this color as the focal point of the design.

Design scale

As a design gets larger in format (poster) these values need to be more closely followed. As the design gets smaller in format (postcard/bookmark) these values may be more flexible.

*If you are uncertain about the color balance contact Community Relations.