Yakima Valley College Branding

Yakima Valley College is one of the oldest community colleges in the state of Washington. Founded in 1928, the college has a long tradition of quality in teaching and in its commitment to students. Yakima Valley College is a public, two-year institution of higher education which is a part of one of the best comprehensive community college systems in the nation. As such, the college delivers accessible, student-centered education to address the needs of our communities. YVC provides opportunities in academic, professional and technical education, basic literacy, and life long learning.

Yakima Valley College employs a talented and dedicated faculty whose primary interest is delivering the best possible instruction to students.

Common style. Common goal.

By incorporating a design standard into YVC’s publications we create a consistent visual message in all of our design work. The common style not only builds instant brand recognition within the local community but showcases a common goal shared between all YVC programs and departments. By having visual consistency across all media outlets a sense of stability and reliability is created in the organization.

As a member of the YVC community you play an important role in telling our story and building our identity. How you communicate with the college community and the general public through messaging, publications, and promoting your programs and events is important. We need your help in keeping our message and brand consistent in both content and style.

As a member of the YVC community you play an important role in telling our story and building our identity. How you communicate with the college community and the general public through messaging, publications, and promoting your programs and events is important. We need your help in keeping our message and brand consistent in both content and style.

Who is this brand information for?

For Designers

When working on projects YVC designers will use this manual as a guideline to ensure they are in compliance with current design standards. This includes correct logo use, color, typography, imagery, language and advertising requirements.

*Projects must be approved by Community Relations prior to printing or production. Email a proof prior to printing.

This guide outlines YVC brand identity and assists the college community in understanding logo use, color, and typography. It also provides information on photography guidelines, grammar, editorial tone, and requirements on social media.

*Projects must be approved by Community Relations prior to printing or production. Email a proof prior to printing.

YVC student produced art, design, graphics, or photographs can only be used, printed, or produced by the college if the student has signed the Student Artwork Release form. A copy of the form must be on file with Community Relations.

When working on a project students will need to reference this manual to ensure they are in compliance with correct logo use and required federal statements.

*Projects must be approved by Community Relations prior to printing or production. Email a proof prior to printing.

Procedures regarding Promotional Material and Posting/Publicity

YVC Promotional Material Procedure

YVC Posting and Publicity Procedure

Brand Resources

Brand Identity Manual

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Logos

Yakima Valley College Logo

The YVC logo can appear horizontally or vertically, it cannot be altered or recreated in any way. The YVC logo is to be used on all YVC print and digital publications used outside the classroom. This includes, but is not limited to, promotional materials, PowerPoints, trifolds, fact sheets, videos, and the website. Internal communications such as emails, syllabi, and class handouts do not need to include the YVC logo.

Minimum logo size
The YVC logo should never be reproduced smaller than 1.5 inches wide.

YVC logo zip file download

Primary Logo Horizontal Red

Yakima Valley College Logo

Primary Logo Horizontal Black

Primary Logo Horizontal White

Secondary Logo Vertical Red

Yakima Valley College Logo

Secondary Logo Vertical Black

Secondary Logo Vertical White

YVC logo download

Yakima Valley College Seal

The YVC college seal cannot be altered or recreated in any way. The YVC college seal is reserved for use by the Office of the President and for formal documents such as diplomas, official certificates, and publications relating to commencement. It is not to be used for general purpose communications and promotional materials.

Additional logos

Yaks logo

The Yak logo is a secondary logo that can be used on promotional materials as well as student-focused publications. It is not to be used in place of the official college logo on major publications, signs, or large scale promotional campaigns.

Download Yak Logos

Yaks atletics logo

The athletic variants include YVC red and gold and are produced in full color, process black or process white. *Only to be used by YVC athletic programs unless otherwise approved by director of athletics.

Agriculture and Vineyard & Winery Technology logos

The agriculture department logos are secondary logos that can be used by agriculture, vineyard & winery technology, and Yakima Valley Vintners to promote their course offerings and student-made wines.

Minimum logo size

The agriculture department logos should never be reproduced smaller than 1.5 inches tall.

Fonts

The Thesis superfamily was first published in 1994 as part of the FontFont collection, and became part of the LucasFonts type library in 2000. Thesis provides the user with three compatible styles – TheSans, TheMix and TheSerif – in an optically harmonious range of eight weights, including real italics for each weight.

Throughout this font superfamily many open type and additional features have been incorporated. These characteristics include standard ligatures, style-linked italics, tabular lining figures in capital height and lower height, and oldstyle hanging figures. All these fonts also support lower capitals, superscripting, subscripting, and fractions. When using the thesis fonts feel free to use any of the font characteristics as they apply to the design.

Consisting of three different font style (TheSans, The Serif, & The Mix) the Thesis superfamily provides YVC designers with the flexibility and freedom to create interesting typographic layouts while staying within YVC’s font family. With 96 separate variations within these three font families this robust collection should be used whenever possible.
A user license for the full family is required. If you are interested in receiving a copy of the Thesis Superfamily or a smaller bundle of fonts, contact Community Relations for a price quote. In situations where you are unable to use the Thesis fonts, please use our secondary font family, Open Sans.

THE SANS

Part of the Thesis superfamily, TheSans is a slightly varying weight sanserif font with 48 variations. Characterized by its open appearance and tall x-height TheSans is a very readable font and should be considered the standard font to use in publications.

THE SERIF

Part of the Thesis Superfamily, TheSerif is a slightly varying weight slab style serif font with
16 different variants. This font may be used in conjunction with TheSans to bring emphasis or style to a particular type element, or can be used as an alternative font.

THE MIX

Part of the Thesis Superfamily, TheMix incorporates elements from both TheSans and TheSerif.
Using the uppercase letters from TheSans and lowercase letters from TheSerif this font gives a unique look that works great as subheadings under TheSans.

When the primary typeface is unavailable use YVC’s secondary typeface, Open Sans. This font is open source and provided by Google Fonts.

Open Sans is readily available on most YVC computers. If the typeface is not available on your YVC computer you can download it below.

If you have trouble, please contact the Technology Services.

Download Open-Sans Typeface

Color palette

Pantone 1807c - RedPantone 1235c - gold

View Full Color Palette

YVC utilizes a specific color palette. The full color palette option for YVC materials are available with color codes.

The ASE Color Palette for use in Adobe software products is available upon request.

Email signature

Consistent formatting of email signatures presents opportunities to strengthen our brand and reinforce our sense of community and purpose. By using a common format for content in the signature space at the bottom of email messages, all members of our college community can participate in helping build the brand with every email they send.

​Email signature with logo:

[First & Last Name] [Degree Abbreviation if any] 
[Position Title] [Department is optional]  
Yakima Valley College 
[Area Code.Prefix.Suffix]
[email@yvcc.edu]
yvcc.edu
​Email signature without the logo:

[First & Last Name] [Degree Abbreviation if any] 
[Position Title] [Department is optional]  
Yakima Valley College 
[Area Code.Prefix.Suffix]   
[email@yvcc.edu]
yvcc.edu

​Copy and paste the text and graphic from the “Email with Signature” tab into your email signature block and then type over the placeholder text with your department, title, name, and contact information.​

You may also request the email signature be emailed to you. You can then easily copy and paste the signature from the email.

​​​​[Optional: If you choose to add additional information such as alternate address, personal quotes, pronouns, Facebook, Twitter, etc. Please use either Open Sans or Arial fonts when adding additional information to signature.]​

Required statement blocks

It is a federal requirement to include the following text, along with the YVC logo, on all brochures, pamphlets, posters, flyer’s, and publications distributed to students or the general public. The exceptions include instructional materials and documents used in the classroom.

Statement Block:

Yakima Valley College does not discriminate against any person on the basis of race, color, national origin, disability, sex, genetic information, or age in admission, treatment, or participation in its programs, services and activities, or in employment.  All inquiries regarding compliance should be directed to the Executive Director of Human Resource Services, YVC, South 16th Ave. & Nob Hill Blvd., Yakima, WA  98902; or call 509.574.4670.

Coordinación sobre los procedimientos de cumplimiento de Yakima Valley College con respecto a la igualdad de oportunidades y reglamentos sobre adaptaciones razonables para la discapacidad está bajo la dirección del Director Ejecutivo de Servicios de Recursos Humanos, s, Yakima Valley  College, 1015 South 16th  Avenue, Yakima, Washington, 98902, teléfono 509.574.4670.

This text should appear at the bottom of the final page of a document in a legible font size. No smaller than 7 point.

It is a federal requirement to include the following text on documents produced with funding from the Carl D. Perkins Act.

Statement: The contents and/or printing of this publication were developed with funds from the Carl D. Perkins Act.

This text should appear at the bottom of the final page of the document in legible font size.

The purpose of the Perkins Act is to prepare students to enter the workforce with the academic and vocational skills needed to complete successfully in a knowledge and skill-based world economy. Perkins supports career and technical education that prepares students both for further education and the careers of their choice. Perkins funds help ensure that career and technical programs are challenging and integrate academic and technical education to meet the needs of business and industry.

It is a federal requirement to include the following text on print and digital materials produced with funds from the United States Department of Education Title V grants.

Statement: Funding provided by a Title V grant from the US Department of Education. However, the content does not necessarily represent the policy of the Department of Education and should not assume endorsement by the Federal Government.