Prepare for Exciting Careers in the Wine Industry
Wines, Vines & Dollar $igns is a unique blend of premium courses from two complementary programs, Vineyard & Winery Technology and Business Administration. Three courses in one vibrant learning community - a distinctive pairing of programs geared toward knowledge and skills needed for careers in the Washington wine industry.
Wines, Vines & Dollar $igns explores the multiple links among wine making, grape growing, and wine marketing in Washington State and the Columbia Valley, in particular. Learn about Washington's growing wine industry and what makes each growing area special. This includes evaluating the marketing and business strategies necessary to remain competitive.
AG 120: Introduction to Washington Wines
AGSCI 131: Washington Terroir
BA 275: Wine Marketing
AG 120:Introduction to Washington Wines (2 credits)
The size of the Washington wine industry has doubled over the past ten years. This course will provide an overview of the Washington grape and wine industry, an introduction to terminology, a summary of Washington grape production areas and types of wine produced, and the basics of wine evaluation.
AGSCI 131:Washington Terroir (3 credits)
This course will focus on defining the concept of terroir and what makes Washington unique in the world of wine. The geologic history of Washington and its effect on the formation of soil will be discussed with comparisons to the great wine grape-growing areas of the world.
BA 275:Wine Marketing (5 credits)
This course will examine and analyze marketing forces in the viticulture industry. Students will be introduced to the basic principles of wine marketing and sales. They will examine industry standards relating to packaging, advertising, promotion, and distribution. Students will develop marketing plans for YVCC's winery, Yakima Valley Vintners.
Courses are offered at both Yakima and Grandview campuses on Monday and Wednesday evenings 6:30-8:30 p.m. This series is offered during the Winter Quarter.
For more information on this series:
Trent Ball - 509.882.7007 - firstname.lastname@example.org
Carol Schneider - 509.574.4904 - email@example.com
Completed courses can be used towards earning the Vineyard and Winery Certificates and Degrees. Learn more about the Vineyard and Winery Technology program