​​Course Descriptions

BASM 101                                         BASM Boot Camp

Given that some students may have been out of the college routine for some time or that hybrid classes
could be new to them, YVCC will be requiring a non-credit course titled BASM Boot Camp 101.
In this 
non-credit 4 hour course, faculty and staff will acquaint students with the hybrid model of learning, and
go over student services they will need while attending school at YVCC.
Topics will include:

  • Overview of YVCC, including a tour of campus and where student services are located on site.
  • Overview of BAS in Business Management Program.
  • Meet BAS Business Management faculty & staff.
  • Meet & greet other BAS Business Management students entering the program.
  • Training on the Canvas course management system, Tegrity lecture capture software, and how to access lectures, course materials, discussion boards, grade book, tests, etc.
  • Visit computer and testing labs.
  • Introduction to on-site and online tutoring options for the BAS BM courses.
  • Access library materials available through an offsite computer, as well as onsite library options.


BA 256                                                  Business Statistics

This introductory course applies descriptive and inferential statistical methods and probability theory to common business and economics situations.  The development of analytical problem-solving skills is also emphasized. Prerequisite: Math 94 or 95 or permission of the instructor. 


BASM 300                                            Management Theory

Through a study of effective management practices, the course explores managerial theory through a study of leadership, individuals, teams and organizational structure and culture.  Students will discuss relevant concepts and applications of strategic planning, transformation leadership/management, problem-solving, conflict management, negotiation, and control systems.  The course will address current issues regarding ethical behavior, social responsibility, and diversity.


BASM 305                                            Managerial Economics

This course introduces students to a few common principles from the field of economics relevant for business managers.  Course content draws key elements from both microeconomics and macroeconomics, like supply and demand, market dynamics, utility, economic profit and cost, resource management, inflation, unemployment, economic growth, money, and fiscal and monetary policy.  Students will utilize these principles and real-world economic data to analyze the impact of economic activity in local, regional, national, and global economies.


BASM 310                                            Accounting for Decision Makers

This is a course in accounting theory and principles, application and language with emphasis from a manager's perspective for the requirement to measure and control.  The students will analyze balance sheets, income statements and statements of cash flows, cost behavior, financial statement interrelationships, financial analysis, product costing, and budgetary control systems.  Topics include information reporting for planning, coordinating, and monitoring the performance of a business or entrepreneurial entity.


PHIL 315                                            Professional Ethics

Students will study ethics as applied to businesses and organizations with an emphasis on  contemporary trends in corporate responsibilities with respect to ethical, legal, economic, and regulatory conditions in the global marketplace.


SOCSCI 320                                            Organizational Behavior & Leadership

This is a course in the behavior of individuals, groups, and organizations.  The student will relate current theory and research to organizational problems by reviewing advanced concepts in motivation and perception, leadership, decision-making, communication and influence, group behavior, diversity, conflict and cooperation, politics, corporate culture, organizational structure, and environmental influences.  The student will identify the key differences between administration, management, and leadership.


BASM 325                                            Legal Issues

This course is an introduction to traditional and emerging legal principles and theories involved in business management.  Emphasis will be placed on elements of the judicial process, business law and the regulatory environment of business.  Students will explore state, federal, and international laws that affect management behavior and organizational practices including contracts, business organizations, employment law, product liability, safety issues, and environmental regulation.  Special attention will be paid to issues surrounding entrepreneurial startups and intellectual property.


CMST 330                                               Organizational Communication

This course emphasizes a strategic approach to communications as a management tool.  Students will use a conceptual framework and specific tools for communicating in complex environments and accomplishing professional goals.  Students will focus on improving their ability to write and speak effectively.


BASM 340                                            Applied Financial Management

This course will provide the application of financial management principles including the analysis of financial statements for planning and control, cash and capital budgeting, risk and return, capital structure, time value of money, and financing for both short and long-term requirements.  Students will apply the basic tools and techniques used to evaluate small and medium-sized firms or entrepreneurial proposals as potential investment opportunities. Prerequisites: BA 256 and BASM 310.


BASM 360                                            Entrepreneurship & Small Business Strategy

This course explores how entrepreneurs develop, launch, and manage small business ventures.  This course is divided into two distinct phases.  Students will examine relevant entrepreneurship theory and practical techniques used by entrepreneurs during the pre-startup phase of venture creation, such as the creation of a business plan.  Then, students will explore topics related to the post-startup phase of venture creation, such as human resource development and succession planning.


BASM 380                                            Marketing for Managers

Students will develop the marketing knowledge and skills necessary for the successful management of a profit or non-profit organization, including entrepreneurial startups.  Topics include understanding marketing concepts, development and execution of a marketing strategy, and the use of e-commerce.  Examine niche, business-to-business, business-to-consumer, and business-to-government marketing of products and services.


BASM 410                                            Project Management

This class is a comprehensive study of the theory and practice of project management, focusing on leadership and decision-making critical to effective implementation.  It includes the managerial aspects of project definition, internal/external communication, constraints, environmental concerns, time limits, risk sensitivity, metrics measurement, budget implications, impact analysis, risk response controls, contingencies, and performance specifications.  It provides the skills and knowledge to identify and quantify problems and provide solutions to meet project requirements.


BASM 415                                            Information Systems Management

This course helps students understand available IT components and how to use IT applications for success.  Students will learn the terminology used in the field of IT and how IT principles can apply to businesses.  Competitive advantages of using IT and return on investment is stressed.  Focus is placed on the following basic principles of IT: hardware and software components, database technology, telecommunications and networking, e-commerce, Enterprise Resource Planning (ERP), Decision Support Systems (DSS), Expert Systems (ES), systems development and implementation, and ethical and societal issues involved in IT.


BASM 420                                            Human Resources

This course examines major trends in human resource management including problems and issues faced by organizations and individuals in times of change.  Students will identify the responsibilities of a human resource department and the roles that managers play.  The environment of human resource management in organizations, jobs, labor, training and development will be explored.  Emphasis will be placed on compensation and employee relations including union and management relations.


BASM 435                                            Operations Management

This course will investigate the unique aspects of managing and growing small to medium-sized businesses including strategic and operational planning and the inevitable tradeoffs that must be considered.  Topics include quality and outcomes, productivity, efficiency, forecasting, work flow processes, working capital management, inventory control, design of goods and services and supply chain issues. Prerequisite: minimum of 45 credits of BASM courses.


BASM 450                                            Special Topics

Students will gain exposure to a variety of topics that pertain to current issues and problems in the business management environment.  The course will examine historical and emerging business themes and trends. Prerequisite: minimum of 45 credits of BASM courses.


BASM 470                                            Management Internship

Students will engage in an internship with local businesses, entrepreneurs, non-profits, or governmental units.  The internship will use the students' acquired knowledge, skills and abilities to provide input to the organization.  The course will consist of class time and a 100 hour internship; recommended to be taken the final quarter of the BAS in Business Management program. Prerequisite: minimum of 45 credits of BASM courses.


BASM 490                                            Strategic Management

This is a capstone course focusing on strategic issues facing organizations, including top management decision making and social responsibility; environment and industry analysis; managing organizational mission and objectives; corporate, business and functional level strategy formulation; strategic implementation and control; integrating operations, finance, marketing and human resource strategies. Prerequisite: minimum of 45 credits of BASM courses.